
Leica launches Geovid Max
Leica Sport Optics USA makes the 10×42 Geovid Max the flagship of the Geovid line, pairing European-built optics with laser rangefinding and ballistics at $3,999.
Dedicated to growing your business
Wednesday 23 September 2026
Optics news for the international trade, covering binoculars, rangefinders, spotting scopes and red dots from makers including Swarovski, Zeiss, Leica, Vortex and Leupold, plus the distribution deals behind them.

Leica Sport Optics USA makes the 10×42 Geovid Max the flagship of the Geovid line, pairing European-built optics with laser rangefinding and ballistics at $3,999.

UTG Pro has expanded its P.O.I. two-piece scope-ring range with US-made Picatinny models rated for .50-calibre recoil and dovetail options for spring-powered air rifles.


The Hunting and Nature division becomes a standalone company owned by German investor palero, in a deal signed in February that covers the ZEISS sports optics business.

A global distribution agreement for Leupold’s Gold Ring optics, announced at SHOT Show, gives the wholesaler alliance access to the full range.

The new Sport Riflescope Rings give a stable, repeatable mount across a wide range of tube sizes, aimed at sporting and general-purpose builds.

Adam and Frankie Foss and filmmaker Zack Boughton join the Leica ambassador team, as the brand keeps investing in its presence in the US hunting market.

Roland Wolff becomes chief executive for the Americas at the US arm of the Austrian optics manufacturer, taking on operations and strategic development.

Riton Optics has announced the acquisition of the Blackhound Optics trademarks and inventory as part of its strategy to expand market share in the optics sector.

The 10×42 Ranger HD 3000 puts premium HD glass and 3,000-yard rangefinding in one housing, cutting what a hunter has to carry into the hills.

The acquisition of Tennessee-based VK Integrated Systems adds weapon electronics and real-time battlefield networking to the EOTECH portfolio.

The INTEGRIX iX6 3-18×44 riflescope now appears in THQ Nordic’s Way of the Hunter, putting the Leapers optics brand in front of a gaming audience.